This is the most common phrase we can hear among Rulls users. And our products must have something to bring so many people together.

Rulls is a Valencian project dedicated to vegan cosmetics for curly hair.

You probably already know that. And that might be one of the keys to our success: in the perpetual humidity of the city of Turia.

And yes, it is a blessing to live in the Mediterranean, as Serrat used to sing. We can go to the beach whenever we want, we have an enviable climate, and a wonderful cuisine. But we also live with humidity 365 days a year. And fighting frizz every day... that’s another story! If your hair is curly, it seems like the battle is lost even before it starts.

Maybe that’s why, but at Rulls we are very clear on how to neutralize the annoying frizz. The secret lies in hydration. Deep and continuous hydration. Just as you apply cream to your skin every day, you should take care of your hair every time you wash it.

If there’s one thing we are very clear about, it’s that hydrated hair is synonymous with healthy hair. That’s why our hair care proposal is filled with super nourishing ingredients. From shampoo to our styling gel, including conditioners and not forgetting deeper treatments like masks or oils, we have opted for the most intense formulations in terms of hydration.

Rulls is the hydration your hair needs.

There’s no better way to hydrate your hair than with Rulls Shampoo Bars, a personal commitment from the brand to solid cleansing. Some of the ingredients your hair is crying out for can be found in them: Shea butter, aloe vera, flaxseed extract, avocado oil, argan oil, and many proteins to repair and protect.

Conditioning your hair is a very important step that we often overlook in our routine. But a good conditioner, with or without rinsing, hydrates, adds shine, and prevents breakage of hair fibers. Do you need more reasons to make it a habit?

The Rinse Off Conditioner requires rinsing, but the Moisturizer Curl Cream and the Heat Protector Leave-in Conditioner, thermal protector and our latest release to date, are applied to damp hair. Regular use marks a before and after for any mane. Word of a curly.

Rulls conditioners are wonderful, packed with super nourishing ingredients and they smell amazing. And it’s not just us saying it, read our reviews!

The next step is to define the curl with the Styling Curl Gel, our best seller. A styling gel that defines your curls or waves without adding weight and, of course, also hydrates thanks to the aloe vera and avocado it contains. Additionally, its proteins help repair damaged hair strands.

You can use the Nutritive Hair Mask as often as you need it. If you notice your hair looking dull and lifeless, apply it once a week and on dry hair, before washing it. The flaxseed extract with regenerative and protective properties, and the essential orange oil that adds shine and smoothness, will work wonders.

And if you think your curls are beyond help and scream S.O.S., feel free to use the Hair Oil as a mask, from mid-length to the ends. Let the properties of sunflower, coconut, and castor oils work their magic.

We encourage you to join our hair care routine. There will be no turning back, and you too will be able to say, “my hair is more hydrated than ever.”