Campaign

"Made with love by curly hair people for curly hair people."

In such a competitive world as the cosmetics industry, we felt the need to break the usual stereotypes, thinking of a more current message that defines us without losing our essence.

Rulls is a brand created by curlies and for curlies, so the main idea was to showcase different types of curls and hair textures where our products work super well and film the complete routine using Rulls.

The campaign, produced by Rulls, was entirely filmed and photographed in Valencia by the team at Antártica Estudio with the support of Estudio Cartulina in May 2022.

In these times, where diversity and female empowerment are gaining ground, it is time for brands led by women and concerned with conscious cosmetics to make ourselves heard.

Do you want to see it?