About Us
Caring for your curls has never been so cool: eStart your shift towards conscious cosmetics.
Our mission is to help you pamper your mane without overthinking it.
Every decision we make is linked to our commitment to what surrounds us. That’s why all our products are made in Spain with natural and vegan ingredients that your curls will love.
And in case you’re wondering, yes, our products are suitable for the curly method :)
If you want to know more about Rulls, keep reading!
💜 Our story: Natural cosmetics for curly hair
Rulls began to take shape in 2018 out of a personal need to create vegan, respectful, beneficial products made in Spain for the care of our hair type. But the story started much earlier, in front of the mirror.
Like many people with curly hair, I got tired of searching for products that didn’t work: formulas that were too harsh, ingredients that didn’t respect my natural texture, and brands that didn’t speak my language.
So I decided to create the products I wish I had found years ago. After a long time of testing and trying, we found the ideal formulas for those of us who want to care for and celebrate our curls without overthinking it.
🌿 Our commitment: Vegan and sustainable products for curls
We believe in real beauty, without artifice. And we want to contribute with kinder cosmetics and clean, effective formulas that respect our hair and our environment. That’s why all our products are vegan, free from sulfates, silicones, and mineral oils. Only tested on humans and made in Spain with rich and nutritious ingredients, betting on local and sustainable production.
Rulls brings out the best in your hair without complications. Your hair is unique, and it's time to celebrate that richness.
♻️ Sustainability in every detail
Since our inception, we have carefully chosen our suppliers, with whom we share the same philosophy of respect for the environment.
Always motivated by a spirit of continuous improvement, we have used 100% recyclable packaging (PET) from the beginning. And to this day, we have achieved that our packaging is made from recycled material (R-PET).*On the other hand, our accessories are made from nationally sourced cork, recycled methacrylates, plant-based bioplastics, or 100% recycled polyester from PET bottles.
While we are a small and independent brand, with the limitations and difficulties of not belonging to a large corporation, we do everything in our power to minimize our environmental impact. We are very aware of our commitment to our surroundings and future generations.
✨ What you will find at Rulls
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Products specifically formulated for curly, wavy, or afro hair.
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Natural ingredients, without harsh ingredients: !+98.3% natural ingredients!
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Vegan cosmetics made locally in Spain.
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An honest brand, born from personal experience.
And, above all, a community that understands what it means to have curls and truly wants to take care of them.
👒 We are an independent project with female leadership.
And therefore, an entrepreneurial project.
This has allowed us to establish the values of Rulls from scratch and to build and shape our brand from the beginning.
