At first glance, it may be surprising that a project like Rulls, vegan, environmentally friendly, and filled with natural ingredients, uses plastic in its packaging. We thought about it a lot at the time and decided it was the most sustainable option.
We will explain why
Without getting too technical, the plastic used in our packaging is recycled polyethylene terephthalate (more commonly known as R-PET or post-consumer recycled PET).
Of the seven types of plastic that exist, it is the easiest to transform, as it is 100% recyclable.
In fact, it is the most recycled material on the planet, as its high adaptability allows for a wide variety of designs. With such a widespread recycling process, we not only save energy and oil consumption but also reduce CO2 emissions and greenhouse gases.
Some of the most notable characteristics of R-PET are its lightness and strength. For us, this means reducing the weight in shipments, as we need fewer extra materials to protect them.
Transportation becomes much lighter and more efficient. And we come back to energy savings: we manage to minimize the carbon footprint by reducing the weight of shipments.
Another of its main advantages, and the reason for its widespread use, is its high insulating capacity. R-PET is a waterproof material and an ideal and very useful barrier when packaging cosmetic products because it guarantees the quality of the contents.
We know that there are other types of materials today called biodegradable and plant-based that are fantastic in theory, but the truth is that to this day these materials require very sophisticated and inaccessible composting and recycling processes.
There is a good chance that biodegradable containers end up in landfills since they often do not find the optimal conditions for proper decomposition and, after all, they take just as long as conventional plastics to disappear.
What better way to recycle than by using what you already have?
It is a reality: plastic is present at all levels of the production chain. That is why we are firmly convinced that extending the lifespan of our packaging is the most sustainable thing we can do.
The desire to make use of existing materials also extends to our line of accessories. The toiletry bags and towels from Rulls are made from polyester and microfibers respectively, sourced from post-consumer R-PET plastic bottles.
We also use other materials, such as recycled methacrylate for our hair clips. In the design of our combs and hollowers, we choose 3D printing with biodegradable plant-based material (PLA). And our beautiful soap dishes are made 100% from cork sourced from cork oaks in national forests.
We save water, CO2 emissions, energy, and soap in their manufacturing processes and reduce the carbon footprint by 76%. Not bad, right?
Rulls is a conscious and kind cosmetics brand, with our bodies and with the environment.
We are always guided by a spirit of continuous improvement and we do not stop researching to find new recycled, recyclable, and native materials to work with. We simply believe that at this moment, reusing and recycling our packaging is the best way to care for the planet.
