Rulls is born directly from a need for self-care.

Years ago, Diana Montesinos, CEO and founder of the brand, was looking for vegan products, not tested on animals, free of sulfates, silicones, and drying alcohols, made in Spain and suitable for the Curly Girl Method. An almost impossible mission.

Not finding products in the Spanish market that met all these demanding criteria, she decided to create her own brand for curly hair care. And that’s how Rulls was born, with very high quality standards because, who doesn’t want the best for themselves?

Taking care of your hair with Rulls is an act of self-love

Rulls symbolizes the idea of “loving oneself to love others.” Why? Because that’s how we work at Rulls, thinking about what’s best for our curls and our environment.

We choose every aspect of our products, taking care of every detail, measuring every consequence, and above all, with a lot, but a lot of love. The entire process is conditioned by these criteria, from the main ingredients of the formulas to the material of our packaging.

That’s why, every time you choose to use a Rulls product, you are opting for a sustainable, thoughtful, healthy, consistent, and respectful option. Yes, you deserve all that and more. That self-love is the driving force of our philosophy: Respect for our body and our environment.

Our contribution is a more gentle and considerate cosmetics for people and the environment

When you decide to gift Rulls to a loved one, it’s not just about meeting a need with a solid shampoo, a mask, or a toiletry bag. Quite the opposite! The message you send is much more powerful.

You are telling that person that you love them, that they deserve the best and to enjoy a little self-care. Because you have chosen for them what you want for yourself. Isn't that an act of love?

All these values make up the universe of Rulls, but we must not forget the main thing:

Rulls leaves your curls stunning

Our formulas, made with super moisturizing natural ingredients, leave silky hair with shine and volume, and defined curls full of life. It feels so good to take care of yourself like this :)

If this year you decide to gift (or treat yourself to!) Rulls for Valentine's Day, you can rest easy. We have already done the hard work so you can look amazing ;)